Media literacy and international standards of journalism in the context of the development of artificial intelligence

Abstract

This article is devoted to the study of media literacy and international standards of journalism in the era of AI. Nowadays, with the rapid introduction of artificial intelligence technologies, media literacy is becoming key to preserving the quality of journalism and protecting citizens from various manipulations of public opinion. International standards of journalism, based on the principles of reliability, fact-checking and transparency of information sources, are becoming a guideline for editorial offices operating in a digital environment. One of the most acute challenges in recent years is the spread of various kinds of fakes and deepfakes - synthetically created audio and video materials that can distort reality and undermine trust in the media. In this article, the authors explore not only the issues of media literacy in the age of AI, but also the problem of the criminalization of deepfakes in countries around the world. In our opinion, strengthening regulatory regulation, including criminalizing the creation and distribution of deepfakes, is considered a necessary measure to prevent their use in disinformation campaigns and criminal purposes. Taken together, these factors underscore the need for a systematic approach to improving media literacy and compliance with international journalism standards in the new technological reality.

The purpose of the work is to study the application of media literacy and international journalism standards in the context of the development of artificial intelligence.

The research methodology is based on a comprehensive and interdisciplinary approach using analysis, synthesis, comparative and systematic methods, as well as a competence-based approach, which allowed us to consider media literacy and international journalism standards as interrelated elements in the context of the introduction of artificial intelligence.

The scientific novelty of the research lies in a comprehensive analysis of media literacy and international journalism standards under the influence of artificial intelligence technologies. The authors comprehensively examined the role of media literacy as a tool to counter modern digital threats, including the creation and distribution of fakes and deepfakes. Special attention was paid to the issues of their legal assessment and criminalization, which made it possible to justify the need for regulatory mechanisms to protect the information space.