PR in the field of education

Authors

  • С Ш. Әбілдашева Әл-Фараби атындағы ҚазҰУ, Қазақстан, Алматы.
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Keywords:

PR, educational services, media, PR technology.

Abstract

In this article, the author talks about the role of PR and how much is used in education. And also, I have analyzed how to use PR in the Edu­ cational Institution and the same process of education. According to the author, public relations – a new concept for our country, and its relevance determined by market relations and the country’s inclusion in the system of economic relations. In this case, most often associated with the concept of politics, with numerous choices. But in fact, public relations – an im­ portant economic concept, as we know marketing – part of the economy, although it is often called the philosophy of business.

References

1 Горкина М.Б., Мамонтов А.А., Манн И.Б. PR на 100%. – М.: Альпина Паблишер, 2003.

2 Вифлеемский А.Б. PR-технологии в образовании // Маркетолог, 2007. №8

3 Коновалов А.И. «PR как коммуникационный менеджмент и его роль в устойчивом развитии образования» 20.12.2007.

4 Сагинова О.В. Маркетинг образовательных услуг 22.12.2005.

5 Лукашенко М.А.Коммуникативное пространство системы образования 20.12.2008.

6 Лукашенко М.А. Материалы семинара «Маркетинг образовательных услуг» «Маркетинговые коммуникации в системе открытого образования» 22.12.2009

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Published

2016-04-21