Regional development of the media business: theoretical and practical questions

Abstract

The article discusses the culture and society of promotional activities in terms of the psychological problems that have been identified and the current level of the problems of the Kazakh language ads, advertising specifications and mental social compatibility, the role of media regional advertising. Creation of advertising in regional media, functions and describes the theoretical basis and practical application.
Key words: advertising and media business, PR-article, the media market, the region.