National codes of media culture on the example of precedent texts of kazakhstani and russian media
DOI:
https://doi.org/10.26577/HJ.2022.v65.i3.03Abstract
The article is devoted to the problem of definition and interpretation of national codes of media culture. The relevance of the study is due to the ambiguity of the reaction of national socio-cultural communities to the information activities of the media. A new kind of cultural experience, obtained through the media, forms a convergent public consciousness, which has its own culture translation code - the media code.
The purpose of the study is to reveal the peculiarity of media culture codes, which is revealed through the concept of insight, corresponding to the technical nature of media communication. To analyze the discourse of Kazakhstani and Russian researchers on the issue of precedent media texts.
The research methodology is based on the ideas of the cultural code of the classics of cultural semiotics - Yu.M. Lotman, C. Rapaille, W. Eco, N. Luhmann, R. Barthes and the theory of hermeneutics of G. Gadamer. It is shown that the lack of awareness of cultural preferences, the cultural code, the contexts of values and norms leads to a lack of critical perception of the verbal and visual messages of media culture.
The scientific ideas of the research - knowledge of reality, where during the second half of the twentieth century the theory of correlation of signs and images with culture, society and human life experience is being formed, allows us to talk about dynamic and static codes of culture, which are embodied in the media environment. It is determined that in the media discourse there is always an incorporation of world experience into the national culture, the understanding of media texts is carried out only with the limitation of preliminary opinions, therefore, the selection of static and dynamic codes of modern national culture will help to stabilize both the mechanisms of communication and the transmutation of culture.
Keywords: media culture code, code interpretation, media text understanding, national cultural code, media culture.
References
Аймагамбетова М.М. (2020) Когнитивные стратегии медиадискурса Казахстана // Филологический аспект. – №. 5. – С. 220-226.
Anuradha T. A., Jan N. A., Subramani A. K. (2019) Social Media Addiction, Culture Code and Mediation Effect of Mindfulness: A Structural Equation Modelling Access // International Journal of Recent Technology and Engineering. – Vol. 8. – Is. 2S3. – P. 1097–1102. DOI : 10.35940/ijrte.B1205.0782S319
Антоновский А. (2005) Эволюция: системно-конструктивистский подход // Луман, Н. Эволюция. Пер. с нем. А. Антоновский. – М: Издательство «Логос». – 256 с.
Байгожина Д.О., Клушина Н.И., Тахан С.Ш. (2019) Медиатизация культуры в дискурсе современных казахстанских медиа // Russian Journal of Linguistics. –– Т. 23. – № 3. – С. 784–801. DOI: 10.22363/2312-9182-2019-23-3-784-801.
Barthes R. (1977) Textual Analysis of a Tale by Edgar Poe // Poe Studies, Translated by Donald G. Marshall. – June. – Vol. X. –№ 1 (10). – С.1-12.
Baxandall M. (1988) Painting and Experience in Fifteenth-Century Italy: A Primer in the Social History of Pictorial Style New York : Oxford University Press, - 183 p.
Bing G. A.M. Warburg (1965) // Journal of the Warburg and Courtauld Institutes. – Vol. 28. – P. 299 - 313.
Видеопоздравление с 8 марта от КТЖ взбудоражило Казнет (2021) (Электрон. Ресурс). – URL: https://365info.kz/2021/03/video-pozdravlenie-s-8-marta-ot-ktzh-vzbudorazhilo-kaznet (Дата обращения 12.11.21).
Гиздатов Г.Г. (2019) Дискурс идентичности в медийном пространстве современного Казахстана // Политическая лингвистика. – № 1 (73). – С. 127-133. DOI: 10.26170/pl19-01-15
Городищева А.Н., Городищев А.В. (2013) Технопортрет целевой аудитории рекламы // Язык и социальная динамика : спец. вып. Ценности социума : сб. науч. тр. / отв. ред. А. В. Михайлов, Т. В. Михайлова ; Сиб. гос. аэрокосмич. ун-т. – Красноярск. – С. 357-364.
Егорова Л.Г. (2019) Современный региональный дискурс СМИ: тема культуры на страницах изданий Республики Крым // Известия Уральского федерального университета. – Сер. 1, Проблемы образования, науки и культуры. – Т. 25, № 1 (183). – С. 30-36.
Ерофеева И.В., Фильшина О.А. (2017) Национальные стереотипы как топос медиатекста: актуальность медиаархеологии // Гуманитарный вектор. – №5. – С. 59–67. DOI: 10.21209/1996-7853-2017-12-5-59-67
Землянова Л.М. (2012) Журналистика и коммуникативистика. Концептуализация медийных процессов в современной зарубежной науке. – М.: Медиа Мир. – 187 с.
Ибраева Г.И. (2013) На перекрестке коммуникаций: журналистика, медиа Казахстана . – Алматы: Қазақ университеті. – 238 с.
Кисель И.Ф. (2021) Лингвокультурная специфика заголовка медиатекста в аспекте интертекстуальности // Вестник Адыгейского государственного университета. – Серия 2: Филология и искусствоведение.– №1 (272). – С.41-44.
КТЖ «шьют» аморалку: казахстанцев смутило поздравление компании к 8 марта (2021) – URL: https://esquire.kz/ktzh-shjut-amoralku-kazahstancev-smutilo-pozdravlenie-kompanii-k-8-marta/ (Дата обращения 12.11.21).
Лотман Ю.М. (1967) К проблеме типологии культуры // Труды по знаковым системам. – №1. – С.30-38.
Лотман Ю.М. (1971) Проблема "обучения культуре" как ее типологическая характеристика // Труды по знаковым системам. – №1. – С.167-176.
Лотман Ю.М. (2004) О семиотическом механизме культуры // Лотман, Ю. М. Семиосфера. – СПб.: Искусство. – 704 с.
Luhmann, N. (1979) Trust and Power. Two Works by Niklas Luhmann. – Chichester / New York / Brisbane / Toronto. Wiley. – XIX, 208 p.
Мазур Н. (2018) Исследования визуальной культуры: история и предыстория // Искусствознание. – № 1. – C. 10–51.
Матвеева Е.О. (2018) Национальный код в дискурсе медиатекста // Актуальные проблемы межкультурной коммуникации: Материалы международной научной конференции посвященной 50-летию кафедры русского языка и культуры русской речи. – Издательство: Ростовский государственный медицинский университет. – С. 163-165.
Малахов В.С. (1991) Философская герменевтика Ганса Георга Гадамера // Гадамер Г.Г. Актуальность прекрасного. – М.: Искусство. – С. 329-330.
Media Archaeology: Approaches, Applications, and Implications (2011) / ed. E. Huhtamo, J. Parikka. – Berkeley and Los Angeles: University of California Press. – 368 p.
Мегрелидзе K. P. (1973) Основные проблемы социологии мышления. – Тбилиси. – 438 с.
Rapaille, C. (2006) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. – New York: Broadway. – 214 pages.
Rasmussen L.B. (2013) Cultural visions of technology. Paradoxes of panoptic and interactive perspectives and methods // AI Soc. – Vol. 28. – P. 177–178. DOI: 10.1007/s0014 6-012-0408-0
Тахан C.Ш., Байгожина Д.О. (2019) От культуры к медиакультуре: новые феномены современных коммуникационных отношений в социуме // Вестник Евразийского национального университета имени Л.Н. Гумилева. Серия Журналистика. – №1 (126). – С. 59-66.
Эко У. (2006) Отсутствующая структура. Введение в семиологию / Пер. с итал. В. Резник и А. Погоняйло. – СПб.: Симпозиум. – 544 с.
Hans-Georg Gadamer (1986) The Relevance of the Beautiful and Other Essays, trans. Nicholas Walker, ed. Robert Bernasconi,. Cambridge: Cambridge University Press. - 191 р.
Shipunova O.D., Mureyko L.V., Berezovskaya I.P., Kolomeyzev I.V., Serkova V. A. (2018) Cultural code in controlling stereotypes of mass consciousness // European Research Studies Journal. – Vol. 20(4B). – P. 694 - 705. https://www.um.edu.mt/library/oar//handle/123456789/34249
Wierzbicka A. (1997) Understanding Cultures Through Their Key Words: English, Russian, Polish, German, Japanese. – New York: Oxford University Press, – 328 p.
References
Aymagambetova M.M. (2020) [Kognitivnyye strategii mediadiskursa Kazakhstana (Cognitive strategies of mediadiscurs of Kazakhstan), Filologicheskiy aspect] (Philology aspect), No 5, 220–226 (in Russian).
Anuradha T. A., Jan N. A., Subramani A. K. (2019) Social Media Addiction, Culture Code and Mediation Effect of Mindfulness: A Structural Equation Modelling Access, International Journal of Recent Technology and Engineering, Vol. 8, Is. 2S3, 1097–1102. DOI : 10.35940/ijrte.B1205.0782S319
Antonovskiy A. (2005) [Evolyutsiya: sistemno-konstruktivistskiy podkhod] (Evolution: System-constructivist approach)in Luhmann, N. Evolyutsiya (Luhmann, N. Evolution), Мoscow, Logos Publisher, 256 p. (in Russian).
Baigozhina D.O., Klushina N.I., Takhan S.SH. (2019) [Mediatizatsiya kul'tury v diskurse sovremennykh kazakhstanskikh media] (Mediatization of Culture in the Discourse of Modern Kazakh Media), Russian Journal of Linguistics, V. 23, No 3, С. 784–801. DOI: 10.22363/2312-9182-2019-23-3-784-801 [in Russian].
Barthes Roland (1977) (Translated by Donald G. Marshall), “Textual Analysis of a Tale by Edgar Poe,” Poe Studies, June, Vol. X, No. 1, 10:1-12
Baxandall M. (1988) Painting and Experience in Fifteenth-Century Italy: A Primer in the Social History of Pictorial Style New York: Oxford University Press, - 183 p.
Bing G. A.M. (1965) Warburg, Journal of the Warburg and Courtauld Institutes, Vol. 28, 299-313.
[Video-pozdravleniye s 8 marta ot KTZH vzbudorazhilo Kaznet] (Video-congratulations from March 8 from the KTZ, the collapse of Kaznet), (2021). Available at: https://365info.kz/2021/03/video-pozdravlenie-s-8-marta-ot-ktzh-vzbudorazhilo-kaznet (Accessed: 12.11.21).
Gizdatov G.G. (2019) [Diskurs identichnosti v mediynom prostranstve sovremennogo Kazakhstana] (Identity discourse in the media space of modern Kazakhstan), Politicheskaya lingvistika (Political linguistics), No 1 (73), 127 - 133. DOI: 10.26170/pl19-01-15 [in Russian].
Gorodishcheva A.N., Gorodishchev A.V. (2013) [Tekhnoportret tselevoy auditorii reklamy] (Tekhortrette Target audience Advertising), YAzyk i sotsial'naya dinamika (Language and Social Dynamics), Spec. Vol. Values of society: Sat. Scientific Tr., answer Ed. A. V. Mikhailov, T. V. Mikhailova; Sib. State Aerospace. un-t., Krasnoyarsk, 357 - 364 (in Russian).
Egorova L.G. (2019) [Sovremennyy regional'nyy diskurs SMI: tema kul'tury na stranitsakh izdaniy Respubliki Krym] (Modern regional discourse media: the topic of culture on the pages of publications of the Republic of Crimea), [Izvestiya Ural'skogo federal'nogo universiteta, Ser. 1, Problemy obrazovaniya, nauki i kul'tury] (News of the Ural Federal University, Ser. 1, problems of education, science and culture), V. 25, No 1 (183). 30–36 [in Russian].
Erofeeva I.V., Filshina O.A. (2017) [Natsional'nyye stereotipy kak topos mediateksta: aktual'nost' media arkheologii] (National Stereotypes as Media Text Topos: Urgency of Media Archeology), Gumanitarnyy vektor (Humanitarian Vector), Vol. 12, No 5, 59–67. DOI: 10.21209/1996-7853-2017-12-5-59-67 [in Russian].
Zemlyanova L.M. (2012) [Zhurnalistika i kommunikativistika. Kontseptualizatsiya mediynykh protsessov v sovremennoy sov v sovremennoy zarubezhnoy nauke] (Journalism and Communication. Conceptualization of media processes in modern overseas science), Moscow, MediaMir, 187 p. (in Russian).
Ibrayeva G.I. (2013) Na perekrestke kommunikatsiy: zhurnalistika, media Kazakhstana (At the crossroads of communications: journalism, media of Kazakhstan), Almaty: Kазақ university, 238 p. [in Russian].
Kisel I.F. (2021) Lingvokul'turnaya spetsifika zagolovka mediateksta v aspekte intertekstual'nosti [Lingvocultural specificity of the header of the media library in an intertextuality aspect], [Vestnik Adygeyskogo gosudarstvennogo universiteta. – Seriya 2: Filologiya i iskusstvovedeniye] [.Bulletin of the Adygea State University. - Series 2: Philology and art history], No 1 (272), 41–44[in Russian].
[KTZH «sh'yut» amoralku: kazakhstantsev smutilo pozdravleniye kompanii k 8 marta (2021)] (KTZH "Sew" Amooral: Kazakhstanis embarrassed congratulations to the company for March 8). Available at: https://esquire.kz/ktzh-shjut-amoralku-kazahstancev-smutilo-pozdravlenie-kompanii-k-8-marta/ (Accessed: 12.11.21).
Lotman Yuri M. [K probleme tipologii kul'tury] (About the Problem of Cultural Typology), Trudy po znakovym sistemam [Σημειωτκή - Sign Systems Studies], 1:30 –38 (in Russian). https://www.ceeol.com/search/article-detail?id=820973
Lotman Y. (1971) [Problema "obucheniya kul'ture" kak ee tipologicheskaya kharakteristika] (The Problem of the “Teaching of Culture” as it’s Typological Characterization), Trudy po znakovym sistemam [Σημειωτκή - Sign Systems Studies], 1:167–176, (in Russian). https://www.ceeol.com/search/article-detail?id=819280
Lotman Yu. M., Uspensky, B. A., & Mihaychuk, G. (1978). On the Semiotic Mechanism of Culture. New Literary History, 9(2), 211–232. https://doi.org/10.2307/468571
Luhmann, Niklas (1979): Trust and Power. Two Works by Niklas Luhmann. Chichester / New York / Brisbane / Toronto. Wiley. XIX, 208 p.
Mazur N. (2018) [Issledovaniya vizual'noy kul'tury: istoriya i predystoriya] (Research of visual culture: history and prehistory), Iskusstvoznaniye (Artistic), № 1, 10-51 [in Russian].
Matveyeva Ye. O. (2018) [Natsional'nyy kod v diskurse mediateksta] (National Code in Discourse Media Text), [Aktual'nyye problemy mezhkul'turnoy kommunikatsii] (Actual intercultural communications problems), Materials of the International Scientific Conference, Publisher: Rostov State Medical University, 163–165. [in Russian].
Malakhov V.S. (1991) [Filosofskaya germenevtika Gansa Georga Gadamera ] (Philosophical hermeneutics Hans Georg Gadamera), in Gadamer G. G. [Aktual'nost' prekrasnogo] (The relevance of the beautiful), Moscow, Iskusstvo (Art), 329 - 330 (in Russian).
Megrelidze K.P. (1973) [Osnovnyye problemy sotsiologii myshleniya] (The main problems of the sociology of thinking), Tbilisi, 438 p. (in Russian).
Media Archaeology: Approaches, Applications, and Implications (2011) / ed. E. Huhtamo, J. Parikka, Berkeley and Los Angeles: University of California Press, 2011, 368 p.
Rapaille, C. (2006) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, New York: Broadway, 214 pages.
Rasmussen L.B. (2013) Cultural visions of technology. Paradoxes of panoptic and interactive perspectives and methods, AI Soc, Vol. 28, 177–178. DOI:10.1007/s0014 6-012-0408-0
Takhan C.Sh., Baygozhina D.O. (2019) [Ot kul'tury k mediakul'ture: novye fenomeny sovremennykh kommunikatsionnykh otnosheniy v sotsiume] (From culture to media aculting: new phenomena of modern communication relations in society), Vestnik Evraziyskogo natsional'nogo universiteta imeni L.N. Gumileva. Seriya Zhurnalistika (Bulletin of the L.N. Gumilev Eurasian National University Series of journalism), No1(126), 59 - 66 (in Russian).
Eco W. (2006) [Otsutstvuyushchaya struktura. Vvedeniye v semiologiyu] (The missing structure. Introduction to semiology), trans. with ital. V. Reznik and A. Pogonaylo, SPb, Simpozium [Symposium], 544 p. [in Russian].
Hans-Georg Gadamer, (1986) The Relevance of the Beautiful and Other Essays, trans. Nicholas Walker, ed. Robert Bernasconi, Cambridge: Cambridge University Press. - 191 р.
Shipunova, O.D., Mureyko, L.V., Berezovskaya, I.P., Kolomeyzev, I.V., Serkova, V.A. (2018) Cultural code in controlling stereotypes of mass consciousness, European Research Studies Journal, Vol. 20 (4B), 694–705. https://www.um.edu.mt/library/oar//handle/123456789/34249
Wierzbicka A. (1967) Understanding Cultures Through Their Key Words: English, Russian, Polish, German, Japanese. New York: Oxford University Press, 1997. - 328 p.
Anuradha T. A., Jan N. A., Subramani A. K. (2019) Social Media Addiction, Culture Code and Mediation Effect of Mindfulness: A Structural Equation Modelling Access // International Journal of Recent Technology and Engineering. – Vol. 8. – Is. 2S3. – P. 1097–1102. DOI : 10.35940/ijrte.B1205.0782S319
Антоновский А. (2005) Эволюция: системно-конструктивистский подход // Луман, Н. Эволюция. Пер. с нем. А. Антоновский. – М: Издательство «Логос». – 256 с.
Байгожина Д.О., Клушина Н.И., Тахан С.Ш. (2019) Медиатизация культуры в дискурсе современных казахстанских медиа // Russian Journal of Linguistics. –– Т. 23. – № 3. – С. 784–801. DOI: 10.22363/2312-9182-2019-23-3-784-801.
Barthes R. (1977) Textual Analysis of a Tale by Edgar Poe // Poe Studies, Translated by Donald G. Marshall. – June. – Vol. X. –№ 1 (10). – С.1-12.
Baxandall M. (1988) Painting and Experience in Fifteenth-Century Italy: A Primer in the Social History of Pictorial Style New York : Oxford University Press, - 183 p.
Bing G. A.M. Warburg (1965) // Journal of the Warburg and Courtauld Institutes. – Vol. 28. – P. 299 - 313.
Видеопоздравление с 8 марта от КТЖ взбудоражило Казнет (2021) (Электрон. Ресурс). – URL: https://365info.kz/2021/03/video-pozdravlenie-s-8-marta-ot-ktzh-vzbudorazhilo-kaznet (Дата обращения 12.11.21).
Гиздатов Г.Г. (2019) Дискурс идентичности в медийном пространстве современного Казахстана // Политическая лингвистика. – № 1 (73). – С. 127-133. DOI: 10.26170/pl19-01-15
Городищева А.Н., Городищев А.В. (2013) Технопортрет целевой аудитории рекламы // Язык и социальная динамика : спец. вып. Ценности социума : сб. науч. тр. / отв. ред. А. В. Михайлов, Т. В. Михайлова ; Сиб. гос. аэрокосмич. ун-т. – Красноярск. – С. 357-364.
Егорова Л.Г. (2019) Современный региональный дискурс СМИ: тема культуры на страницах изданий Республики Крым // Известия Уральского федерального университета. – Сер. 1, Проблемы образования, науки и культуры. – Т. 25, № 1 (183). – С. 30-36.
Ерофеева И.В., Фильшина О.А. (2017) Национальные стереотипы как топос медиатекста: актуальность медиаархеологии // Гуманитарный вектор. – №5. – С. 59–67. DOI: 10.21209/1996-7853-2017-12-5-59-67
Землянова Л.М. (2012) Журналистика и коммуникативистика. Концептуализация медийных процессов в современной зарубежной науке. – М.: Медиа Мир. – 187 с.
Ибраева Г.И. (2013) На перекрестке коммуникаций: журналистика, медиа Казахстана . – Алматы: Қазақ университеті. – 238 с.
Кисель И.Ф. (2021) Лингвокультурная специфика заголовка медиатекста в аспекте интертекстуальности // Вестник Адыгейского государственного университета. – Серия 2: Филология и искусствоведение.– №1 (272). – С.41-44.
КТЖ «шьют» аморалку: казахстанцев смутило поздравление компании к 8 марта (2021) – URL: https://esquire.kz/ktzh-shjut-amoralku-kazahstancev-smutilo-pozdravlenie-kompanii-k-8-marta/ (Дата обращения 12.11.21).
Лотман Ю.М. (1967) К проблеме типологии культуры // Труды по знаковым системам. – №1. – С.30-38.
Лотман Ю.М. (1971) Проблема "обучения культуре" как ее типологическая характеристика // Труды по знаковым системам. – №1. – С.167-176.
Лотман Ю.М. (2004) О семиотическом механизме культуры // Лотман, Ю. М. Семиосфера. – СПб.: Искусство. – 704 с.
Luhmann, N. (1979) Trust and Power. Two Works by Niklas Luhmann. – Chichester / New York / Brisbane / Toronto. Wiley. – XIX, 208 p.
Мазур Н. (2018) Исследования визуальной культуры: история и предыстория // Искусствознание. – № 1. – C. 10–51.
Матвеева Е.О. (2018) Национальный код в дискурсе медиатекста // Актуальные проблемы межкультурной коммуникации: Материалы международной научной конференции посвященной 50-летию кафедры русского языка и культуры русской речи. – Издательство: Ростовский государственный медицинский университет. – С. 163-165.
Малахов В.С. (1991) Философская герменевтика Ганса Георга Гадамера // Гадамер Г.Г. Актуальность прекрасного. – М.: Искусство. – С. 329-330.
Media Archaeology: Approaches, Applications, and Implications (2011) / ed. E. Huhtamo, J. Parikka. – Berkeley and Los Angeles: University of California Press. – 368 p.
Мегрелидзе K. P. (1973) Основные проблемы социологии мышления. – Тбилиси. – 438 с.
Rapaille, C. (2006) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. – New York: Broadway. – 214 pages.
Rasmussen L.B. (2013) Cultural visions of technology. Paradoxes of panoptic and interactive perspectives and methods // AI Soc. – Vol. 28. – P. 177–178. DOI: 10.1007/s0014 6-012-0408-0
Тахан C.Ш., Байгожина Д.О. (2019) От культуры к медиакультуре: новые феномены современных коммуникационных отношений в социуме // Вестник Евразийского национального университета имени Л.Н. Гумилева. Серия Журналистика. – №1 (126). – С. 59-66.
Эко У. (2006) Отсутствующая структура. Введение в семиологию / Пер. с итал. В. Резник и А. Погоняйло. – СПб.: Симпозиум. – 544 с.
Hans-Georg Gadamer (1986) The Relevance of the Beautiful and Other Essays, trans. Nicholas Walker, ed. Robert Bernasconi,. Cambridge: Cambridge University Press. - 191 р.
Shipunova O.D., Mureyko L.V., Berezovskaya I.P., Kolomeyzev I.V., Serkova V. A. (2018) Cultural code in controlling stereotypes of mass consciousness // European Research Studies Journal. – Vol. 20(4B). – P. 694 - 705. https://www.um.edu.mt/library/oar//handle/123456789/34249
Wierzbicka A. (1997) Understanding Cultures Through Their Key Words: English, Russian, Polish, German, Japanese. – New York: Oxford University Press, – 328 p.
References
Aymagambetova M.M. (2020) [Kognitivnyye strategii mediadiskursa Kazakhstana (Cognitive strategies of mediadiscurs of Kazakhstan), Filologicheskiy aspect] (Philology aspect), No 5, 220–226 (in Russian).
Anuradha T. A., Jan N. A., Subramani A. K. (2019) Social Media Addiction, Culture Code and Mediation Effect of Mindfulness: A Structural Equation Modelling Access, International Journal of Recent Technology and Engineering, Vol. 8, Is. 2S3, 1097–1102. DOI : 10.35940/ijrte.B1205.0782S319
Antonovskiy A. (2005) [Evolyutsiya: sistemno-konstruktivistskiy podkhod] (Evolution: System-constructivist approach)in Luhmann, N. Evolyutsiya (Luhmann, N. Evolution), Мoscow, Logos Publisher, 256 p. (in Russian).
Baigozhina D.O., Klushina N.I., Takhan S.SH. (2019) [Mediatizatsiya kul'tury v diskurse sovremennykh kazakhstanskikh media] (Mediatization of Culture in the Discourse of Modern Kazakh Media), Russian Journal of Linguistics, V. 23, No 3, С. 784–801. DOI: 10.22363/2312-9182-2019-23-3-784-801 [in Russian].
Barthes Roland (1977) (Translated by Donald G. Marshall), “Textual Analysis of a Tale by Edgar Poe,” Poe Studies, June, Vol. X, No. 1, 10:1-12
Baxandall M. (1988) Painting and Experience in Fifteenth-Century Italy: A Primer in the Social History of Pictorial Style New York: Oxford University Press, - 183 p.
Bing G. A.M. (1965) Warburg, Journal of the Warburg and Courtauld Institutes, Vol. 28, 299-313.
[Video-pozdravleniye s 8 marta ot KTZH vzbudorazhilo Kaznet] (Video-congratulations from March 8 from the KTZ, the collapse of Kaznet), (2021). Available at: https://365info.kz/2021/03/video-pozdravlenie-s-8-marta-ot-ktzh-vzbudorazhilo-kaznet (Accessed: 12.11.21).
Gizdatov G.G. (2019) [Diskurs identichnosti v mediynom prostranstve sovremennogo Kazakhstana] (Identity discourse in the media space of modern Kazakhstan), Politicheskaya lingvistika (Political linguistics), No 1 (73), 127 - 133. DOI: 10.26170/pl19-01-15 [in Russian].
Gorodishcheva A.N., Gorodishchev A.V. (2013) [Tekhnoportret tselevoy auditorii reklamy] (Tekhortrette Target audience Advertising), YAzyk i sotsial'naya dinamika (Language and Social Dynamics), Spec. Vol. Values of society: Sat. Scientific Tr., answer Ed. A. V. Mikhailov, T. V. Mikhailova; Sib. State Aerospace. un-t., Krasnoyarsk, 357 - 364 (in Russian).
Egorova L.G. (2019) [Sovremennyy regional'nyy diskurs SMI: tema kul'tury na stranitsakh izdaniy Respubliki Krym] (Modern regional discourse media: the topic of culture on the pages of publications of the Republic of Crimea), [Izvestiya Ural'skogo federal'nogo universiteta, Ser. 1, Problemy obrazovaniya, nauki i kul'tury] (News of the Ural Federal University, Ser. 1, problems of education, science and culture), V. 25, No 1 (183). 30–36 [in Russian].
Erofeeva I.V., Filshina O.A. (2017) [Natsional'nyye stereotipy kak topos mediateksta: aktual'nost' media arkheologii] (National Stereotypes as Media Text Topos: Urgency of Media Archeology), Gumanitarnyy vektor (Humanitarian Vector), Vol. 12, No 5, 59–67. DOI: 10.21209/1996-7853-2017-12-5-59-67 [in Russian].
Zemlyanova L.M. (2012) [Zhurnalistika i kommunikativistika. Kontseptualizatsiya mediynykh protsessov v sovremennoy sov v sovremennoy zarubezhnoy nauke] (Journalism and Communication. Conceptualization of media processes in modern overseas science), Moscow, MediaMir, 187 p. (in Russian).
Ibrayeva G.I. (2013) Na perekrestke kommunikatsiy: zhurnalistika, media Kazakhstana (At the crossroads of communications: journalism, media of Kazakhstan), Almaty: Kазақ university, 238 p. [in Russian].
Kisel I.F. (2021) Lingvokul'turnaya spetsifika zagolovka mediateksta v aspekte intertekstual'nosti [Lingvocultural specificity of the header of the media library in an intertextuality aspect], [Vestnik Adygeyskogo gosudarstvennogo universiteta. – Seriya 2: Filologiya i iskusstvovedeniye] [.Bulletin of the Adygea State University. - Series 2: Philology and art history], No 1 (272), 41–44[in Russian].
[KTZH «sh'yut» amoralku: kazakhstantsev smutilo pozdravleniye kompanii k 8 marta (2021)] (KTZH "Sew" Amooral: Kazakhstanis embarrassed congratulations to the company for March 8). Available at: https://esquire.kz/ktzh-shjut-amoralku-kazahstancev-smutilo-pozdravlenie-kompanii-k-8-marta/ (Accessed: 12.11.21).
Lotman Yuri M. [K probleme tipologii kul'tury] (About the Problem of Cultural Typology), Trudy po znakovym sistemam [Σημειωτκή - Sign Systems Studies], 1:30 –38 (in Russian). https://www.ceeol.com/search/article-detail?id=820973
Lotman Y. (1971) [Problema "obucheniya kul'ture" kak ee tipologicheskaya kharakteristika] (The Problem of the “Teaching of Culture” as it’s Typological Characterization), Trudy po znakovym sistemam [Σημειωτκή - Sign Systems Studies], 1:167–176, (in Russian). https://www.ceeol.com/search/article-detail?id=819280
Lotman Yu. M., Uspensky, B. A., & Mihaychuk, G. (1978). On the Semiotic Mechanism of Culture. New Literary History, 9(2), 211–232. https://doi.org/10.2307/468571
Luhmann, Niklas (1979): Trust and Power. Two Works by Niklas Luhmann. Chichester / New York / Brisbane / Toronto. Wiley. XIX, 208 p.
Mazur N. (2018) [Issledovaniya vizual'noy kul'tury: istoriya i predystoriya] (Research of visual culture: history and prehistory), Iskusstvoznaniye (Artistic), № 1, 10-51 [in Russian].
Matveyeva Ye. O. (2018) [Natsional'nyy kod v diskurse mediateksta] (National Code in Discourse Media Text), [Aktual'nyye problemy mezhkul'turnoy kommunikatsii] (Actual intercultural communications problems), Materials of the International Scientific Conference, Publisher: Rostov State Medical University, 163–165. [in Russian].
Malakhov V.S. (1991) [Filosofskaya germenevtika Gansa Georga Gadamera ] (Philosophical hermeneutics Hans Georg Gadamera), in Gadamer G. G. [Aktual'nost' prekrasnogo] (The relevance of the beautiful), Moscow, Iskusstvo (Art), 329 - 330 (in Russian).
Megrelidze K.P. (1973) [Osnovnyye problemy sotsiologii myshleniya] (The main problems of the sociology of thinking), Tbilisi, 438 p. (in Russian).
Media Archaeology: Approaches, Applications, and Implications (2011) / ed. E. Huhtamo, J. Parikka, Berkeley and Los Angeles: University of California Press, 2011, 368 p.
Rapaille, C. (2006) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do, New York: Broadway, 214 pages.
Rasmussen L.B. (2013) Cultural visions of technology. Paradoxes of panoptic and interactive perspectives and methods, AI Soc, Vol. 28, 177–178. DOI:10.1007/s0014 6-012-0408-0
Takhan C.Sh., Baygozhina D.O. (2019) [Ot kul'tury k mediakul'ture: novye fenomeny sovremennykh kommunikatsionnykh otnosheniy v sotsiume] (From culture to media aculting: new phenomena of modern communication relations in society), Vestnik Evraziyskogo natsional'nogo universiteta imeni L.N. Gumileva. Seriya Zhurnalistika (Bulletin of the L.N. Gumilev Eurasian National University Series of journalism), No1(126), 59 - 66 (in Russian).
Eco W. (2006) [Otsutstvuyushchaya struktura. Vvedeniye v semiologiyu] (The missing structure. Introduction to semiology), trans. with ital. V. Reznik and A. Pogonaylo, SPb, Simpozium [Symposium], 544 p. [in Russian].
Hans-Georg Gadamer, (1986) The Relevance of the Beautiful and Other Essays, trans. Nicholas Walker, ed. Robert Bernasconi, Cambridge: Cambridge University Press. - 191 р.
Shipunova, O.D., Mureyko, L.V., Berezovskaya, I.P., Kolomeyzev, I.V., Serkova, V.A. (2018) Cultural code in controlling stereotypes of mass consciousness, European Research Studies Journal, Vol. 20 (4B), 694–705. https://www.um.edu.mt/library/oar//handle/123456789/34249
Wierzbicka A. (1967) Understanding Cultures Through Their Key Words: English, Russian, Polish, German, Japanese. New York: Oxford University Press, 1997. - 328 p.
Downloads
How to Cite
Gorodishcheva, A. N., Baigozhina, D. O., & Duisengazy, S. M. (2022). National codes of media culture on the example of precedent texts of kazakhstani and russian media. Herald of Journalism, 65(3), 22–30. https://doi.org/10.26577/HJ.2022.v65.i3.03
Issue
Section
Journalism: Society. Language. History. Policy. Law. Economy.
