Cultural aspects of media communications in the digital age
DOI:
https://doi.org/10.26577/HJ.2024.v71.i1.8Keywords:
culture, society, transformation, psychological communications, journalism, online media, communications and media.Abstract
The subject of the research is the analysis of the positive and negative impact of mass communication on human psychology. The main purpose of scientific research is to, based on the best international experience and researches of well-known scientists, limit as much as possible the damage that mass communication can cause to human psychology, and widely promote the positive influence of media – as spiritual and cognitive programs develop imagination and expand human cognition.
The main directions and idea of the article: to have a positive impact on human psychology through mass communication, increase its spiritual values and direct the media sphere to the spiritual growth of the human soul.
The scientific and practical significance of the work consists in mastering the methods and techniques of combating the negative- and disinformation in the advanced countries of the world.
Research methodology of the article: for a wide disclosure of the topic, methods of qualitative and quantitative analysis of the content is used - in order to identify and analyze various facts.
The significance of the research work lies in the fact that in the modern global era, a number of problems will be solved if spiritual and cognitive programs are promoted. That will have a positive impact on human psychology.
The practical significance of the results of the work lies in the fact that mass media not only increase the audience rating, but also expand the spiritual wealth, cognition of the audience, find a mechanism for psychological positive impact.
