Transformation of mass media in the digital age, dominant trends
DOI:
https://doi.org/10.26577/HJ.2023.v69.i3.1Abstract
The article deals with the transformation of mass media in the digital age. The main purpose of the study was to identify the dominant trends that determine changes in the field of mass communication in the context of the development of information technology and the Internet. Identification of changes in the global space and the media space of Kazakhstan due to a multiple increase in the volume of information, a paradigm shift in social networks and content creation, cognitive abundance was also one of the areas of research. Answers to questions about how these changes affect political, social and economic relations in the state were given during the analysis of state programs such as "Digital Kazakhstan".
Even though today's media problems are global in nature, the nature of the unique challenges for each country will be different. The combination of European technologies and the rapidly growing Asian market requires active interaction between the media structures of Europe and Asia. In the context of globalization, the tradition of publishing an original event in one type of media has changed, the possibility of distributing content on several information platforms and social networks has completely changed the model of news replication. To study such a transformation and trends of change, the authors analyze the stages of technological breakthroughs in past centuries based on the principles of comparativeism, taking into account the characteristics of the digital age, and draw conclusions using the methods of observation, content analysis and structural-functional analysis. The article states that in Kazakhstan these transformations can be seen in political, social and economic relations through the political mood of the society.
The conclusions of the study show that as the technological nature strengthens in the relationship between the authorities and the people, the forms of citizens' influence on economic and political decisions, the struggle for their rights and protest models will also be improved.
Key words: digital age, mass communication, renewal, transformation in society, manufacturability.
References
2. Atkin, D. J. (2022). Social Media Theories. In The Emerald Handbook of Computer-Mediated Communication and Social Media (pp. 21-36). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80071-597-420221002
3. Boczkowski, P. J., Matassi, M. & Mitchelstein, E. (2018). How young users deal with multiple platforms: The role of meaning-making in social media repertoires. Journal of computer-mediated communication, 23(5), 245-259.
4. Bruns, A., & Highfield, T. (2017). Social Media and News Consumption: A Review of Empirical Research. Digital Journalism, 5(7), 814-833.
5. Carr, N. (2011). The Shallows: What the Internet Is Doing to Our Brains. W. W. Norton & Company. – p.304 ISBN 9780393339758
6. Damota, M. D., & Uninversity, M. W. (2019). The effect of social media on society. New Media and Mass Communication, 78(9), 1-9. ISSN 2224-3275 DOI: 10.7176/NMMC
7. Dempster, C., & Lee, J. (2015). The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter. Wiley. – 240 p. ISBN 1119059720
8. Essex, A. (2017). The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come. Spiegel & Grau. – 240 p. ISBN 9780399588518
9. Farkas, J., & Neumayer, C. (2020). Disguised propaganda from digital to social media. Second international handbook of internet research, 707-723. https://doi.org/10.1007/978-94-024-1555-1_33
10. Fuchs, C. (2017). Social Media: A Critical Introduction. Sage Publications Ltd. – 293 p. ISBN 978-1 -4462-5730-2
11. Hilbert, M. (2016). Media in the Digital Age: Trends, Opportunities, and Challenges. Journal of Communication, 66(2), 263-279.
12. Hughes, A., & Hughes, A. (2018). Weapons of Mass Consumption: Social and Digital Media in Political Campaigns. Market Driven Political Advertising: Social, Digital and Mobile Marketing, 61-78. https://doi.org/10.1007/978-3-319-77730-6_4
13. Klinger, U., & Svensson, J. (2015). The emergence of network media logic in political communication: A theoretical approach. New media & society, 17(8), 1241-1257. https://doi.org/10.1177/1461444814522952
14. Lin, C. A., & Atkin, D. J. (2022). Social Media Theories. In The Emerald Handbook of Computer-Mediated Communication and Social Media (pp. 21-36). Emerald Publishing Limited. https://doi.org/10.1108/978-1-80071-597-420221002
15. Lasswell, G. (2005). Psihopatologiya i politika [Psychopathology and politics] / M.: Nauka. – 314 p.
16. Memlekettık bağdarlama «Sifrlyq Qazaqstan». Qazaqstan Ükımetınıñ qaulysymen bekıtılgen ["Digital Kazakhstan" state program. Approved by the decree of the Government of Kazakhstan] // https://digitalkz.kz/o-programme/
17. OECD: Participative web and user-created content: Web 2.0, wikis, and social networking / Directorate for Science, Technology and Industry OECD, Paris. – September 2007. – 124 p. ISBN: 9789264037472 doi.org/10.1787/9789264037472-en
18. Shirky C. (2010). Cognitive surplus. Cognitivity and generosity in a connected age / New York, Penguin Group, 2010. – 563 p. ISBN 978-5-90494-645-6
19. Thurman, N., & Schifferes, S. (2012). The Rise of News Aggregators: Implications for the Business of Journalism. Journalism Practice, 6(5-6), 648-656.
20. Toffler E. (2019). The third wave [Electronic resource].
URL: http://www.gumer.info/bibliotek_Buks/Culture/Toffler/_11.php
21. Van Dijck, J. (2019). The culture of connectivity: A critical history of social media. Oxford: Oxford University Press, 16(4), 584-598.
22. Zhang, Z. (2023). Research on the Role of Digital Media in Promoting# Metoo Movements. Social Sciences, 12(2), 60-63. https://doi: 10.11648/j.ss.20231202.12
23. Wiener, N. (2003). Tvorec i Budushchee [Creator and Future] / M.: AST. – 732 p. ISBN 5-17-019210-X
24. Zhusupova A. (2021). Media-potreblenie v Kazahstane v 2020 godu: internet i social'nye seti pobezhdayut [Media consumption in Kazakhstan in 2020: Internet and social networks win] // Ekonomist.kz, March 2021. https://ekonomist.kz/zhussupova/mediapotreblenie-kazahstan-2020-internet/
